Nike is actively seen working to achieve the goal to have zero waste from its footwear manufacturing end up in either landfill or incinerated without energy recovery by 2020. In the past year 2015, 54 million pounds of factory scrap were turned into materials used in Nike products. In the footwear manufacturing Nike diverted 92 percent of its total waste from landfill and incineration without energy recovery.
Nearly 60 percent of the environmental impact of a pair Nike Shoes is from the material used to make them. Nike has set a goal of reducing the average impact over environment by 10 percent till 2020. Using a material it calls as Nike Grind which is obtained from recycled sneakers, plastic bottles and the wastes is helping them to achieve their targets. Nike Grind is used in 71 percent of the company’s foot wears and apparel products.
There are a number of ways that Nike follows to reduce the wastes. Nike’s design team has access to over 29 materials made from its manufacturing wastes. Over about three billion plastic bottles are recycled into polyesters for Nike products since 2010. Nike reuses or recycles the used shoes about 30 million shoes have been recycled until now. Nike has also developed a technology named as Nike Flyknit the company can micro-engineer every stitch of the upper part of a shoe, which has helped them to reduce the waste by about 60 percent on compared to cut and sew footwear. This technology is used in28 Shoe models in six categories.
Nike also strives to reduce the water consumption, energy use and the carbon emissions. Since they have launched its energy and carbon program in the year 2008, its contract footwear manufacturers have reduced energy use per unit by 50 percent, which means it takes about the half the energy and create half the emissions to make Nike shoes and that it did eight years ago. Nike’s big dream is to use 100 percent renewable energy its own and operated facilities. The company has already installed on-site renewable energy at some of its biggest facilities.
Nike has reduced water use by 18 percent per unit in apparel materials, and 43 percentage per unit in footwear manufacturing, which has surpassed its goal in the year 2015. Nike is proving itself to be of surpassing the goals every year by improving its technology day by day to reduce the fresh water use in textile dyeing and finishing by 20 percent per unit of its production.
Nike is really striving hard to reduce the carbon footprint of its products by an average of 15% by 2020. To do so it needs to increase its use of environmentally preferred materials, particularly for cotton and polyester. Manufacturing polyester requires more energy, so Nike is expanding the use of recycled polyester. Nike is the top user of recycled polyester, according to textile exchange. So the brand that you love is the brand striving to make the products for you those are not harmful to the environment directly or indirectly. So your love to the brand is what the respect to the work they are doing. It’s nothing but the technology that Nike is building to ensure the trust of people.
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